RB2B vs ZoomInfo
RB2B vs ZoomInfo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: RB2B is on 55/100 and ZoomInfo on 33/100.
Where each one leads
RB2B
- our overall score: 55/100 against 33/100
ZoomInfo
- domain rating: 85/100 against 75/100
- headcount: 4,242 against 3
- funding raised: $1.1B against $1.5M
- LinkedIn following: 279,848 against 769
At a glance
| Measure | RB2B | ZoomInfo |
|---|---|---|
| What it is | RB2B identifies anonymous website visitors, revealing companies and people to convert them into high-value leads. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | MarTech, AdTech, Sales Intelligence, Lead Generation | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2021 | 2007 |
| Headquarters | Tel Aviv, Israel | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | RB2B | ZoomInfo |
|---|---|---|
| Employees | 3 | 4,242 |
| Total funding | $1.5M | $1.1B |
| Latest round | Seed | Series A |
| Valuation | Not published | $15B |
| LinkedIn followers | 769 | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | RB2B | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 33/100 |
| Traction | 37/100 | 40/100 |
| Team | 30/100 | 70/100 |
| Community | 15/100 | 15/100 |
| Search visibility | 31/100 | 11/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | RB2B | ZoomInfo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, PostHog, Linkedin Insight +1 more | Not detected |
| Support stack | Intercom | Not detected |
Product and pricing
| Measure | RB2B | ZoomInfo |
|---|---|---|
| Key features | Identify 70-80% of your website traffic, Get your first leads in under 5 minutes, Filter and Route Hot Leads, Connect and Activate, Integrations with 50+ apps, SOC2 Type II Compliant | Not published |
What users say
| Measure | RB2B | ZoomInfo |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
| Reddit sentimentThreads we track | 1 positive, 4 negative across 5 threads | Not published |
“using rb2b for lead capture & enrichment... it lets me identify b2b visitors on my shopify site and enrich their data (company, size, etc)....i set it up through the rb2b shopify app and connected it with my crm via”r/shopify
RB2B vs ZoomInfo: common questions
Which is better, RB2B or ZoomInfo?
On our 0-100 score RB2B rates higher (55/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do RB2B and ZoomInfo compare on the numbers?
RB2B leads on our overall score (55/100 against 33/100). ZoomInfo leads on domain rating (85/100 against 75/100), headcount (4,242 against 3), funding raised ($1.1B against $1.5M), LinkedIn following (279,848 against 769).
What do real users say about RB2B and ZoomInfo?
RB2B: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/shopify.
Read the full RB2B review and pricing or the ZoomInfo review and pricing. You can also browse other RB2B alternatives we track.