Qualtrics vs User Testing
Qualtrics vs User Testing, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Qualtrics is on 69/100 and User Testing on 62/100.
Where each one leads
Qualtrics
- our overall score: 69/100 against 62/100
- headcount: 6,000 against 1,846
- funding raised: $400M against $76.0M
User Testing
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Qualtrics | User Testing |
|---|---|---|
| What it is | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. | Human insight platform for understanding user experience and product feedback. |
| Category | Customer Experience, Market Research, Software, SaaS | Customer Experience, User Research, Product Management, UX Research |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 2007 |
| Headquarters | Provo, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Qualtrics | User Testing |
|---|---|---|
| Employees | 6,000 | 1,846 |
| Total funding | $400M | $76.0M |
| Latest round | Series C | Series C |
| Valuation | $2.5B | Not published |
| LinkedIn followers | Not published | 183,294 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Qualtrics | User Testing |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 62/100 |
| Traction | 60/100 | 59/100 |
| Team | 90/100 | 90/100 |
| Community | Not published | 15/100 |
| Search visibility | 14/100 | 23/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Qualtrics | User Testing |
|---|---|---|
| Hosting | AWS | Not detected |
| Frameworks | Tailwind CSS | Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
Qualtrics vs User Testing: common questions
Which is better, Qualtrics or User Testing?
On our 0-100 score Qualtrics rates higher (69/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Qualtrics and User Testing compare on the numbers?
Qualtrics leads on our overall score (69/100 against 62/100), headcount (6,000 against 1,846), funding raised ($400M against $76.0M).
Read the full Qualtrics review and pricing or the User Testing review and pricing. You can also browse other Qualtrics alternatives we track.