Qualtrics vs Typeform
Qualtrics vs Typeform, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Qualtrics is on 69/100 and Typeform on 61/100.
Where each one leads
Qualtrics
- our overall score: 69/100 against 61/100
- headcount: 6,000 against 880
Typeform
- agent readiness: 52/100 against 46/100
At a glance
| Measure | Qualtrics | Typeform |
|---|---|---|
| What it is | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. | Online form and survey builder with a conversational, user-friendly interface. |
| Category | Customer Experience, Market Research, Software, SaaS | Survey Tools, Online Survey, Form Builder, Customer Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 2012 |
| Headquarters | Provo, United States | Barcelona, Spain |
| Status | Active | Active |
Size, funding and growth
| Measure | Qualtrics | Typeform |
|---|---|---|
| Employees | 6,000 | 880 |
| Headcount growthLast 12 months | Not published | +8.2% |
| Total funding | $400M | Not published |
| Latest round | Series C | Not published |
| Valuation | $2.5B | $935M |
| LinkedIn followers | Not published | 91,509 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Qualtrics | Typeform |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 61/100 |
| Traction | 60/100 | 20/100 |
| Team | 90/100 | 70/100 |
| Search visibility | 14/100 | 53/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Qualtrics | Typeform |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | Zendesk |
Qualtrics vs Typeform: common questions
Which is better, Qualtrics or Typeform?
On our 0-100 score Qualtrics rates higher (69/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Qualtrics and Typeform compare on the numbers?
Qualtrics leads on our overall score (69/100 against 61/100), headcount (6,000 against 880). Typeform leads on agent readiness (52/100 against 46/100).
Read the full Qualtrics review and pricing or the Typeform review and pricing. You can also browse other Qualtrics alternatives we track.