Qualtrics vs SurveyMonkey
Qualtrics vs SurveyMonkey, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Qualtrics is on 69/100 and SurveyMonkey on 56/100.
Where each one leads
Qualtrics
- our overall score: 69/100 against 56/100
- headcount: 6,000 against 1,398
- funding raised: $400M against $250M
SurveyMonkey
- agent readiness: 61/100 against 46/100
At a glance
| Measure | Qualtrics | SurveyMonkey |
|---|---|---|
| What it is | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. | A global leader in online survey and form-building software for data collection and insights. |
| Category | Customer Experience, Market Research, Software, SaaS | SaaS, Market Research, Productivity Software, Survey Tools |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 1999 |
| Headquarters | Provo, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Qualtrics | SurveyMonkey |
|---|---|---|
| Employees | 6,000 | 1,398 |
| Total funding | $400M | $250M |
| Latest round | Series C | Series D |
| Valuation | $2.5B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Qualtrics | SurveyMonkey |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 56/100 |
| Traction | 60/100 | 60/100 |
| Team | 90/100 | 70/100 |
| Search visibility | 14/100 | 12/100 |
| Quality | 86/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | C (61/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Qualtrics | SurveyMonkey |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Tailwind CSS | Next.js, Bootstrap |
| Analytics | Google Tag Manager | Not detected |
Qualtrics vs SurveyMonkey: common questions
Which is better, Qualtrics or SurveyMonkey?
On our 0-100 score Qualtrics rates higher (69/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Qualtrics and SurveyMonkey compare on the numbers?
Qualtrics leads on our overall score (69/100 against 56/100), headcount (6,000 against 1,398), funding raised ($400M against $250M). SurveyMonkey leads on agent readiness (61/100 against 46/100).
Read the full Qualtrics review and pricing or the SurveyMonkey review and pricing. You can also browse other Qualtrics alternatives we track.