Prolific vs Qualtrics
Prolific vs Qualtrics, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Prolific is on 22/100 and Qualtrics on 69/100.
Where each one leads
Prolific
Leads on none of the measures we hold for both companies.
Qualtrics
- our overall score: 69/100 against 22/100
- domain rating: 91/100 against 74/100
- headcount: 6,000 against 1,317
At a glance
| Measure | Prolific | Qualtrics |
|---|---|---|
| What it is | Online platform connecting researchers with participants for studies and experiments. | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. |
| Category | Research Platform, Crowdsourcing, Data Collection, Academic Research | Customer Experience, Market Research, Software, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 1999 |
| Headquarters | London, United Kingdom | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Prolific | Qualtrics |
|---|---|---|
| Employees | 1,317 | 6,000 |
| Total funding | Not published | $400M |
| Latest round | Not published | Series C |
| Valuation | Not published | $2.5B |
| LinkedIn followers | 165,478 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Prolific | Qualtrics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 22/100 | 69/100 |
| Traction | 20/100 | 60/100 |
| Team | Not published | 90/100 |
| Search visibility | 26/100 | 14/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Prolific | Qualtrics |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | Not detected |
| Frameworks | Next.js, Tailwind CSS | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
Prolific vs Qualtrics: common questions
Which is better, Prolific or Qualtrics?
On our 0-100 score Qualtrics rates higher (69/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Prolific and Qualtrics compare on the numbers?
Qualtrics leads on our overall score (69/100 against 22/100), domain rating (91/100 against 74/100), headcount (6,000 against 1,317).
Read the full Prolific review and pricing or the Qualtrics review and pricing. You can also browse other Prolific alternatives we track.