Profittrax vs Supersmart
Profittrax vs Supersmart, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Profittrax is on 13/100 and Supersmart on 53/100.
Where each one leads
Profittrax
Leads on none of the measures we hold for both companies.
Supersmart
- our overall score: 53/100 against 13/100
- agent readiness: 36/100 against 29/100
- domain rating: 26/100 against 17/100
- headcount: 31 against 7
- LinkedIn following: 3,226 against 163
At a glance
| Measure | Profittrax | Supersmart |
|---|---|---|
| What it is | Boost your profits with Smart Retail Solutions. Our ProfitTrax system guarantees to reduce store shrink, grow gross margin and improve ROI. | Supersmart provides AI-driven automated checkout and plug-and-play solutions for brick-and-mortar retailers, transforming stores into frictionless digital experiences. |
| Category | RetailTech, Shrink Reduction, Margin Improvement, ROI Optimization | Retail, Basket IoT, RetailTech, Computer Vision |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software, Hardware |
| Founded | Not published | 2014 |
| Headquarters | Not published | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Profittrax | Supersmart |
|---|---|---|
| Employees | 7 | 31 |
| Headcount growthLast 12 months | Not published | -9.5% |
| Total funding | Not published | $35.0M |
| Latest round | Not published | Series B |
| LinkedIn followers | 163 | 3,226 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Profittrax | Supersmart |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 13/100 | 53/100 |
| Traction | 9/100 | 53/100 |
| Team | Not published | 40/100 |
| Search visibility | 16/100 | 33/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (29/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 17/100 | 26/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Profittrax | Supersmart |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Not detected | Google Analytics 4 |
Profittrax vs Supersmart: common questions
Which is better, Profittrax or Supersmart?
On our 0-100 score Supersmart rates higher (53/100 against 13/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Profittrax and Supersmart compare on the numbers?
Supersmart leads on our overall score (53/100 against 13/100), agent readiness (36/100 against 29/100), domain rating (26/100 against 17/100), headcount (31 against 7), LinkedIn following (3,226 against 163).
Read the full Profittrax review and pricing or the Supersmart review and pricing. You can also browse other Profittrax alternatives we track.

