Profittrax vs RELEX
Profittrax vs RELEX, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Profittrax is on 13/100 and RELEX on 69/100.
Where each one leads
Profittrax
Leads on none of the measures we hold for both companies.
RELEX
- our overall score: 69/100 against 13/100
- agent readiness: 47/100 against 29/100
- domain rating: 71/100 against 17/100
- headcount: 2,478 against 7
- LinkedIn following: 70,031 against 163
At a glance
| Measure | Profittrax | RELEX |
|---|---|---|
| What it is | Boost your profits with Smart Retail Solutions. Our ProfitTrax system guarantees to reduce store shrink, grow gross margin and improve ROI. | AI-powered retail planning and execution platform for supply chain optimization. |
| Category | RetailTech, Shrink Reduction, Margin Improvement, ROI Optimization | RetailTech, Supply Chain, LogisticsTech, Enterprise Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | Not published | 2005 |
| Headquarters | Not published | Helsinki, Finland |
| Status | Active | Active |
Size, funding and growth
| Measure | Profittrax | RELEX |
|---|---|---|
| Employees | 7 | 2,478 |
| Headcount growthLast 12 months | Not published | +7.1% |
| Total funding | Not published | $788M |
| Latest round | Not published | Series D |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 163 | 70,031 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Profittrax | RELEX |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 13/100 | 69/100 |
| Traction | 9/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 16/100 | 37/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (29/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 17/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Profittrax | RELEX |
|---|---|---|
| Hosting | Not detected | AWS |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Not detected | Google Tag Manager, Facebook Pixel |
Profittrax vs RELEX: common questions
Which is better, Profittrax or RELEX?
On our 0-100 score RELEX rates higher (69/100 against 13/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Profittrax and RELEX compare on the numbers?
RELEX leads on our overall score (69/100 against 13/100), agent readiness (47/100 against 29/100), domain rating (71/100 against 17/100), headcount (2,478 against 7), LinkedIn following (70,031 against 163).
Read the full Profittrax review and pricing or the RELEX review and pricing. You can also browse other Profittrax alternatives we track.

