Prime Digital Media vs Vox Media
Prime Digital Media vs Vox Media, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Prime Digital Media is on 1/100 and Vox Media on 51/100.
Where each one leads
Prime Digital Media
Leads on none of the measures we hold for both companies.
Vox Media
- our overall score: 51/100 against 1/100
- agent readiness: 30/100 against 25/100
- domain rating: 79/100 against 1/100
At a glance
| Measure | Prime Digital Media | Vox Media |
|---|---|---|
| What it is | Australia's leading Out-of-Home Digital (OOHD) media company providing end-to-end digital signage solutions. | A modern media company operating a portfolio of editorial brands and publishing technology platforms. |
| Category | Out-of-Home Advertising, Digital Signage, Content Management, Retail Technology | Media, Publishing, Advertising Technology |
| Sells toBusiness model | B2B | B2C |
| Offering | Services | Platform |
| Founded | 2026 | 2003 |
| Headquarters | Manchester, Australia | Washington, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Prime Digital Media | Vox Media |
|---|---|---|
| Total funding | Not published | $100M |
| Latest round | Not published | Series F |
| Valuation | Not published | $500M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Prime Digital Media | Vox Media |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 1/100 | 51/100 |
| Traction | Not published | 40/100 |
| Team | Not published | 70/100 |
| Search visibility | Not published | 12/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | F (30/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Prime Digital Media | Vox Media |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Analytics | Not detected | Google Tag Manager, Jetpack Stats |
Prime Digital Media vs Vox Media: common questions
Which is better, Prime Digital Media or Vox Media?
On our 0-100 score Vox Media rates higher (51/100 against 1/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Prime Digital Media and Vox Media compare on the numbers?
Vox Media leads on our overall score (51/100 against 1/100), agent readiness (30/100 against 25/100), domain rating (79/100 against 1/100).
Read the full Prime Digital Media review and pricing or the Vox Media review and pricing. You can also browse other Prime Digital Media alternatives we track.