Playtika vs Sett
Playtika vs Sett, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Playtika is on 45/100 and Sett on 65/100.
Where each one leads
Playtika
- agent readiness: 41/100 against 35/100
- domain rating: 71/100 against 39/100
- headcount: 3,469 against 185
- LinkedIn following: 137,418 against 10,247
Sett
- our overall score: 65/100 against 45/100
At a glance
| Measure | Playtika | Sett |
|---|---|---|
| What it is | A global leader in mobile casual games, offering a diverse portfolio of free-to-play titles to millions of users. | AI-powered creative performance platform for mobile games, generating and testing ad concepts at scale. |
| Category | Gaming, Mobile Gaming, Casual Games, Free-to-Play Games | Gaming, Generative AI, Infrastructure, Development |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Software |
| Founded | 2010 | 2021 |
| Headquarters | Herzliya, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Playtika | Sett |
|---|---|---|
| Employees | 3,469 | 185 |
| Headcount growthLast 12 months | Not published | +500.0% |
| Total funding | Not published | $57.0M |
| Latest round | Seed | Series B |
| LinkedIn followers | 137,418 | 10,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Playtika | Sett |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 45/100 | 65/100 |
| Traction | 20/100 | 59/100 |
| Team | 90/100 | 70/100 |
| Community | Not published | 20/100 |
| Search visibility | 36/100 | 52/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 39/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Playtika | Sett |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Analytics 4, Linkedin Insight, Reddit Pixel | Google Tag Manager |
| Open source | No | Yes |
What users say
| Measure | Playtika | Sett |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 5 negative across 6 threads | Not published |
“BoycottPlaytika. Peaceful fan community for people who love Best Fiends and want to see it treated with creativity, care, and respect again. We speak up because Playtika has drifted away from what once made the game special — its charm, per”r/
Playtika vs Sett: common questions
Which is better, Playtika or Sett?
On our 0-100 score Sett rates higher (65/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Playtika and Sett compare on the numbers?
Playtika leads on agent readiness (41/100 against 35/100), domain rating (71/100 against 39/100), headcount (3,469 against 185), LinkedIn following (137,418 against 10,247). Sett leads on our overall score (65/100 against 45/100).
What do real users say about Playtika and Sett?
Playtika: 0 positive and 5 negative mentions across 6 Reddit threads we track.
Read the full Playtika review and pricing or the Sett review and pricing. You can also browse other Playtika alternatives we track.