Placer.ai vs Superfly Insights
Placer.ai vs Superfly Insights, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Placer.ai is on 76/100 and Superfly Insights on 45/100.
Where each one leads
Placer.ai
- our overall score: 76/100 against 45/100
- agent readiness: 46/100 against 21/100
- domain rating: 74/100 against 25/100
- headcount: 634 against 4
- headcount growth: +1.8% against -26.3%
- LinkedIn following: 49,119 against 1,338
Superfly Insights
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Placer.ai | Superfly Insights |
|---|---|---|
| What it is | Placer.ai is a location analytics platform that provides foot traffic data and consumer behavior insights for retailers, commercial real estate, and other businesses. | Provides detailed consumer purchasing habits using live transactional data across channels. |
| Category | Retail, GPS, Location Intelligence, Government | Synthetic Data, Data, Consumer Behavior Analytics, Transactional Data |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2017 |
| Headquarters | Los Altos, United States | New York, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Placer.ai | Superfly Insights |
|---|---|---|
| Employees | 634 | 4 |
| Headcount growthLast 12 months | +1.8% | -26.3% |
| Total funding | $241M | Not published |
| Latest round | Series D | Not published |
| Valuation | $1.4B | Not published |
| LinkedIn followers | 49,119 | 1,338 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Placer.ai | Superfly Insights |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 45/100 |
| Traction | 60/100 | 7/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 66/100 | 28/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 25/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Placer.ai | Superfly Insights |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Wix |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Placer.ai vs Superfly Insights: common questions
Which is better, Placer.ai or Superfly Insights?
On our 0-100 score Placer.ai rates higher (76/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Placer.ai and Superfly Insights compare on the numbers?
Placer.ai leads on our overall score (76/100 against 45/100), agent readiness (46/100 against 21/100), domain rating (74/100 against 25/100), headcount (634 against 4), headcount growth (+1.8% against -26.3%), LinkedIn following (49,119 against 1,338).
Read the full Placer.ai review and pricing or the Superfly Insights review and pricing. You can also browse other Placer.ai alternatives we track.