Percent vs Rialto
Percent vs Rialto, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Percent is on 61/100 and Rialto on 70/100.
Where each one leads
Percent
- domain rating: 49/100 against 36/100
Rialto
- our overall score: 70/100 against 61/100
- headcount: 344 against 76
- funding raised: $300M against $29.7M
- LinkedIn following: 40,525 against 13,763
At a glance
| Measure | Percent | Rialto |
|---|---|---|
| What it is | A tech-powered marketplace for private credit investing, connecting borrowers, investors, and underwriters. | Commercial real estate investment and asset management platform. |
| Category | Fintech, Private Credit, Marketplace, Financial Services | Real Estate Finance & Services, Asset Management, Investment Management, Special Servicing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2007 |
| Headquarters | New York, United States | Miami, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Percent | Rialto |
|---|---|---|
| Employees | 76 | 344 |
| Headcount growthLast 12 months | +60.7% | Not published |
| Total funding | $29.7M | $300M |
| Latest round | Series B | Seed |
| Valuation | $79.5M | Not published |
| LinkedIn followers | 13,763 | 40,525 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Percent | Rialto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 70/100 |
| Team | 84/100 | 36/100 |
| Search visibility | 74/100 | 83/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 49/100 | 36/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Percent | Rialto |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager, PostHog | Google Analytics 4, Mixpanel, Segment, Amplitude +3 more |
| Support stack | HubSpot | HubSpot |
Percent vs Rialto: common questions
Which is better, Percent or Rialto?
On our 0-100 score Rialto rates higher (70/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Percent and Rialto compare on the numbers?
Percent leads on domain rating (49/100 against 36/100). Rialto leads on our overall score (70/100 against 61/100), headcount (344 against 76), funding raised ($300M against $29.7M), LinkedIn following (40,525 against 13,763).
Read the full Percent review and pricing or the Rialto review and pricing. You can also browse other Percent alternatives we track.