Peakon vs Qualtrics
Peakon vs Qualtrics, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Peakon is on 66/100 and Qualtrics on 69/100.
Where each one leads
Peakon
Leads on none of the measures we hold for both companies.
Qualtrics
- headcount: 6,000 against 209
- funding raised: $400M against $67.0M
At a glance
| Measure | Peakon | Qualtrics |
|---|---|---|
| What it is | Employee engagement platform focused on continuous listening. | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. |
| Category | Human Resources, Employee Engagement, HR Tech, People Analytics | Customer Experience, Market Research, Software, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2014 | 1999 |
| Headquarters | Copenhagen, Denmark | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Peakon | Qualtrics |
|---|---|---|
| Employees | 209 | 6,000 |
| Open roles | 100 | Not published |
| Total funding | $67.0M | $400M |
| Latest round | Series B | Series C |
| Valuation | $700M | $2.5B |
| LinkedIn followers | 52,640 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Peakon | Qualtrics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 69/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 90/100 |
| Search visibility | 33/100 | 14/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Peakon | Qualtrics |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | CloudFront | Not detected |
| Frameworks | Bootstrap | Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
Peakon vs Qualtrics: common questions
Which is better, Peakon or Qualtrics?
On our 0-100 score Qualtrics rates higher (69/100 against 66/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Peakon and Qualtrics compare on the numbers?
Qualtrics leads on headcount (6,000 against 209), funding raised ($400M against $67.0M).
Read the full Peakon review and pricing or the Qualtrics review and pricing. You can also browse other Peakon alternatives we track.

