PayU vs Toss
PayU vs Toss, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: PayU is on 59/100 and Toss on 58/100.
Where each one leads
PayU
- agent readiness: 66/100 against 33/100
Toss
- funding raised: $713M against $35.1M
At a glance
| Measure | PayU | Toss |
|---|---|---|
| What it is | A leading fintech company offering payment and credit solutions. | Builds a mobile financial super-app consolidating services like peer-to-peer payments, banking, and investments. |
| Category | Fintech, Payments, E-commerce, Financial Services | Not published |
| Sells toBusiness model | B2B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2002 | 2011 |
| Headquarters | Hoofddorp, Netherlands | Seoul, South Korea |
| Status | Active | Active |
Size, funding and growth
| Measure | PayU | Toss |
|---|---|---|
| Employees | 2,500 | Not published |
| Total funding | $35.1M | $713M |
| Latest round | Series C | Series G |
| Valuation | $1.1B | $7.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | PayU | Toss |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 58/100 |
| Traction | 58/100 | 40/100 |
| Team | 70/100 | 50/100 |
| Community | Not published | 8/100 |
| Search visibility | 14/100 | 4/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (66/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | PayU | Toss |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js |
| Analytics | Google Tag Manager, Facebook Pixel | Google Analytics 4, Hotjar |
PayU vs Toss: common questions
Which is better, PayU or Toss?
On our 0-100 score PayU rates higher (59/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do PayU and Toss compare on the numbers?
PayU leads on agent readiness (66/100 against 33/100). Toss leads on funding raised ($713M against $35.1M).
Read the full PayU review and pricing or the Toss review and pricing. You can also browse other PayU alternatives we track.