PayU vs Pine Labs
PayU vs Pine Labs, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: PayU is on 59/100 and Pine Labs on 61/100.
Where each one leads
PayU
- agent readiness: 66/100 against 44/100
- domain rating: 84/100 against 71/100
Pine Labs
- funding raised: $286M against $35.1M
At a glance
| Measure | PayU | Pine Labs |
|---|---|---|
| What it is | A leading fintech company offering payment and credit solutions. | A global fintech platform providing merchant commerce solutions, including POS, payment gateways, and BNPL. |
| Category | Fintech, Payments, E-commerce, Financial Services | Fintech, Payments, Merchant Commerce, POS Systems |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Software, platform, services |
| Founded | 2002 | 1998 |
| Headquarters | Hoofddorp, Netherlands | Gurugram, India |
| Status | Active | Active |
Size, funding and growth
| Measure | PayU | Pine Labs |
|---|---|---|
| Employees | 2,500 | Not published |
| Total funding | $35.1M | $286M |
| Latest round | Series C | Venture Round |
| Valuation | $1.1B | $3.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | PayU | Pine Labs |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 61/100 |
| Traction | 58/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 14/100 | 3/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (66/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | PayU | Pine Labs |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Facebook Pixel | Not detected |
PayU vs Pine Labs: common questions
Which is better, PayU or Pine Labs?
On our 0-100 score Pine Labs rates higher (61/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do PayU and Pine Labs compare on the numbers?
PayU leads on agent readiness (66/100 against 44/100), domain rating (84/100 against 71/100). Pine Labs leads on funding raised ($286M against $35.1M).
Read the full PayU review and pricing or the Pine Labs review and pricing. You can also browse other PayU alternatives we track.