PayPal vs Trustly
PayPal vs Trustly, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: PayPal is on 77/100 and Trustly on 63/100.
Where each one leads
PayPal
- our overall score: 77/100 against 63/100
- agent readiness: 57/100 against 48/100
- headcount: 36,810 against 905
- funding raised: $9.9B against $1.0B
- LinkedIn following: 1,680,583 against 80,825
Trustly
Leads on none of the measures we hold for both companies.
At a glance
| Measure | PayPal | Trustly |
|---|---|---|
| What it is | A global leader in digital payments, enabling individuals and businesses to send, receive, and manage money online. | Trustly is a global leader in Pay by Bank solutions, enabling consumers and merchants to make and receive instant, secure payments directly from bank accounts. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Digital Payments, Open Banking |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 1998 | 2008 |
| Headquarters | San Jose, United States | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | PayPal | Trustly |
|---|---|---|
| Employees | 36,810 | 905 |
| Total funding | $9.9B | $1.0B |
| Latest round | Series D | Venture - Series Unknown |
| Valuation | Not published | $1.0B |
| LinkedIn followers | 1,680,583 | 80,825 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | PayPal | Trustly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 77/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 58/100 | 20/100 |
| Quality | 90/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 95/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | PayPal | Trustly |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Tailwind CSS, Bootstrap | Tailwind CSS |
| Payments | PayPal | Not detected |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
PayPal vs Trustly: common questions
Which is better, PayPal or Trustly?
On our 0-100 score PayPal rates higher (77/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do PayPal and Trustly compare on the numbers?
PayPal leads on our overall score (77/100 against 63/100), agent readiness (57/100 against 48/100), headcount (36,810 against 905), funding raised ($9.9B against $1.0B), LinkedIn following (1,680,583 against 80,825).
Read the full PayPal review and pricing or the Trustly review and pricing. You can also browse other PayPal alternatives we track.

