PayChoice vs SurePayroll
PayChoice vs SurePayroll, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: PayChoice is on 49/100 and SurePayroll on 62/100.
Where each one leads
PayChoice
- domain rating: 88/100 against 73/100
- headcount: 15,695 against 286
- LinkedIn following: 628,526 against 7,362
SurePayroll
- our overall score: 62/100 against 49/100
- agent readiness: 45/100 against 31/100
At a glance
| Measure | PayChoice | SurePayroll |
|---|---|---|
| What it is | Sage Payroll Solutions, formerly PayChoice, offers cloud-based payroll and HR services for SMBs, now integrated into Sage's business management software. | Provides online payroll services for small businesses. |
| Category | HR Tech, SMB Software, Payroll Software, HR Software | Not published |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 1990 | 2000 |
| Headquarters | Mount Laurel, United States | Glenview, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | PayChoice | SurePayroll |
|---|---|---|
| Employees | 15,695 | 286 |
| Total funding | Not published | $8.0M |
| Latest round | Not published | Series B |
| Valuation | Not published | $35.2M |
| LinkedIn followers | 628,526 | 7,362 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | PayChoice | SurePayroll |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 62/100 |
| Traction | 20/100 | Not published |
| Team | 10/100 | 72/100 |
| Search visibility | 32/100 | 70/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 88/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | PayChoice | SurePayroll |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | Drift |
PayChoice vs SurePayroll: common questions
Which is better, PayChoice or SurePayroll?
On our 0-100 score SurePayroll rates higher (62/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do PayChoice and SurePayroll compare on the numbers?
PayChoice leads on domain rating (88/100 against 73/100), headcount (15,695 against 286), LinkedIn following (628,526 against 7,362). SurePayroll leads on our overall score (62/100 against 49/100), agent readiness (45/100 against 31/100).
Read the full PayChoice review and pricing or the SurePayroll review and pricing. You can also browse other PayChoice alternatives we track.

