Pattern vs Setoo
Pattern vs Setoo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Pattern is on 37/100 and Setoo on 49/100.
Where each one leads
Pattern
- agent readiness: 42/100 against 21/100
Setoo
- our overall score: 49/100 against 37/100
- domain rating: 30/100 against 1/100
At a glance
| Measure | Pattern | Setoo |
|---|---|---|
| What it is | Parametric and traditional insurance products for digital buying experiences. | Setoo provides a platform for e-businesses to create and distribute personalized parametric and traditional insurance products. |
| Category | Fintech, Insurance, InsurTech, Parametric Insurance | Fintech, Insurance, InsurTech, Parametric Insurance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2019 | 2016 |
| Headquarters | Salt Lake City, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Pattern | Setoo |
|---|---|---|
| Employees | 5 | Not published |
| Total funding | Not published | $9.3M |
| Latest round | Not published | Series A |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Pattern | Setoo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 49/100 |
| Traction | 8/100 | 35/100 |
| Team | 40/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 3/100 | 15/100 |
| Quality | 50/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 30/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Pattern | Setoo |
|---|---|---|
| Hosting | AWS | Hetzner |
| CDN | CloudFront | Not detected |
Pattern vs Setoo: common questions
Which is better, Pattern or Setoo?
On our 0-100 score Setoo rates higher (49/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Pattern and Setoo compare on the numbers?
Pattern leads on agent readiness (42/100 against 21/100). Setoo leads on our overall score (49/100 against 37/100), domain rating (30/100 against 1/100).
Read the full Pattern review and pricing or the Setoo review and pricing. You can also browse other Pattern alternatives we track.