PagSeguro vs PicPay
PagSeguro vs PicPay, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: PagSeguro is on 39/100 and PicPay on 59/100.
Where each one leads
PagSeguro
- agent readiness: 52/100 against 35/100
- domain rating: 91/100 against 76/100
PicPay
- our overall score: 59/100 against 39/100
At a glance
| Measure | PagSeguro | PicPay |
|---|---|---|
| What it is | A leading provider of digital payment solutions and merchant services in Brazil. | Brazilian digital wallet and bank offering financial services for individuals and businesses. |
| Category | Not published | Fintech, Payments, Digital Payments, Neobank |
| Sells toBusiness model | B2B | B2C | B2B2C | B2C | B2B |
| Offering | Software | services | platform | Platform |
| Founded | 2006 | 2012 |
| Headquarters | São Paulo, Brazil | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | PagSeguro | PicPay |
|---|---|---|
| Employees | 9,450 | Not published |
| Total funding | Not published | $564M |
| Latest round | Not published | IPO |
| Valuation | Not published | $2.5B |
| LinkedIn followers | 649,550 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | PagSeguro | PicPay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 59/100 |
| Traction | 20/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 23/100 | 24/100 |
| Quality | Not published | 70/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | PagSeguro | PicPay |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Next.js | Not detected |
| Open source | Yes | No |
PagSeguro vs PicPay: common questions
Which is better, PagSeguro or PicPay?
On our 0-100 score PicPay rates higher (59/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do PagSeguro and PicPay compare on the numbers?
PagSeguro leads on agent readiness (52/100 against 35/100), domain rating (91/100 against 76/100). PicPay leads on our overall score (59/100 against 39/100).
Read the full PagSeguro review and pricing or the PicPay review and pricing. You can also browse other PagSeguro alternatives we track.

