Outreach vs Smartlead
Outreach vs Smartlead, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outreach is on 70/100 and Smartlead on 53/100.
Where each one leads
Outreach
- our overall score: 70/100 against 53/100
- headcount: 1,540 against 136
- LinkedIn following: 330,403 against 41,093
Smartlead
- agent readiness: 54/100 against 43/100
- domain rating: 77/100 against 60/100
At a glance
| Measure | Outreach | Smartlead |
|---|---|---|
| What it is | AI-powered platform for revenue teams to automate workflows, improve engagement, and drive growth. | Cold email automation and deliverability platform for agencies and sales teams. |
| Category | Agentic AI, AI Agent, Sales Engagement, Revenue Intelligence | MarTech, AdTech, Sales Enablement, Email Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2014 | 2022 |
| Headquarters | Seattle, United States | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Outreach | Smartlead |
|---|---|---|
| Employees | 1,540 | 136 |
| Headcount growthLast 12 months | Not published | +19.8% |
| Total funding | $297M | Not published |
| Latest round | Series D | Not published |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 330,403 | 41,093 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outreach | Smartlead |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 53/100 |
| Traction | 60/100 | 50/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 53/100 | 51/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outreach | Smartlead |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Frameworks | Bootstrap | Jquery |
| Analytics | Google Tag Manager, Amplitude | Google Tag Manager, PostHog |
Outreach vs Smartlead: common questions
Which is better, Outreach or Smartlead?
On our 0-100 score Outreach rates higher (70/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Outreach and Smartlead compare on the numbers?
Outreach leads on our overall score (70/100 against 53/100), headcount (1,540 against 136), LinkedIn following (330,403 against 41,093). Smartlead leads on agent readiness (54/100 against 43/100), domain rating (77/100 against 60/100).
Read the full Outreach review and pricing or the Smartlead review and pricing. You can also browse other Outreach alternatives we track.