Outbrain vs Whizzco
Outbrain vs Whizzco, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Whizzco on 53/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 53/100
- agent readiness: 38/100 against 21/100
- domain rating: 87/100 against 7/100
- headcount: 371 against 10
- funding raised: $394M against $4.0M
- LinkedIn following: 87,340 against 1,356
Whizzco
- headcount growth: -20.7% against -29.7%
At a glance
| Measure | Outbrain | Whizzco |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Optimizes native ad yield for publishers by enabling fair competition among over 40 content recommendation vendors through a single integration. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Optimization, Content, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2016 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Whizzco |
|---|---|---|
| Employees | 371 | 10 |
| Headcount growthLast 12 months | -29.7% | -20.7% |
| Total funding | $394M | $4.0M |
| Latest round | Pre-IPO | Seed |
| LinkedIn followers | 87,340 | 1,356 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Whizzco |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 53/100 |
| Traction | 60/100 | 43/100 |
| Team | 90/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 30/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 7/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Whizzco |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Outbrain | Whizzco |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 0 negative across 6 threads |
“WhizzCo helps publishers maximize their content recommendation revenue.”r/techcrunch
Outbrain vs Whizzco: common questions
Which is better, Outbrain or Whizzco?
On our 0-100 score Outbrain rates higher (63/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Outbrain and Whizzco compare on the numbers?
Outbrain leads on our overall score (63/100 against 53/100), agent readiness (38/100 against 21/100), domain rating (87/100 against 7/100), headcount (371 against 10), funding raised ($394M against $4.0M), LinkedIn following (87,340 against 1,356). Whizzco leads on headcount growth (-20.7% against -29.7%).
What do real users say about Outbrain and Whizzco?
Whizzco: 2 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/techcrunch.
Read the full Outbrain review and pricing or the Whizzco review and pricing. You can also browse other Outbrain alternatives we track.