Outbrain vs Whichit
Outbrain vs Whichit, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Whichit on 41/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 41/100
- domain rating: 87/100 against 5/100
- headcount: 371 against 2
- funding raised: $394M against $1.6M
- LinkedIn following: 87,340 against 405
Whichit
- agent readiness: 46/100 against 38/100
At a glance
| Measure | Outbrain | Whichit |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Interactive advertising and marketing solutions to re-engage users and drive voluntary engagement. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Content, Poll Generation, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2014 |
| Headquarters | New York, United States | Not published |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Outbrain | Whichit |
|---|---|---|
| Employees | 371 | 2 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | $1.6M |
| Latest round | Pre-IPO | Seed |
| LinkedIn followers | 87,340 | 405 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Whichit |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 41/100 |
| Traction | 60/100 | 36/100 |
| Team | 90/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 25/100 |
| Quality | 65/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 5/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Whichit |
|---|---|---|
| CMS | Not detected | Squarespace |
| Analytics | Google Tag Manager | Google Analytics 4 |
What users say
| Measure | Outbrain | Whichit |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 0 negative across 2 threads |
“Join the Whichit Beta Testing!. Whichit is launching a new platform and we would like your feedback! JOIN THE WHICHIT BETA TESTING and gain $50 advertising coupon for Whichit-Google Ads!”r/alphaandbetausers
Outbrain vs Whichit: common questions
Which is better, Outbrain or Whichit?
On our 0-100 score Outbrain rates higher (63/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Outbrain and Whichit compare on the numbers?
Outbrain leads on our overall score (63/100 against 41/100), domain rating (87/100 against 5/100), headcount (371 against 2), funding raised ($394M against $1.6M), LinkedIn following (87,340 against 405). Whichit leads on agent readiness (46/100 against 38/100).
What do real users say about Outbrain and Whichit?
Whichit: 2 positive and 0 negative mentions across 2 Reddit threads we track, mostly in r/alphaandbetausers.
Read the full Outbrain review and pricing or the Whichit review and pricing. You can also browse other Outbrain alternatives we track.