Outbrain vs Vicomi
Outbrain vs Vicomi, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Vicomi on 16/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 16/100
- agent readiness: 38/100 against 27/100
- domain rating: 87/100 against 34/100
- headcount: 371 against 2
- LinkedIn following: 87,340 against 245
Vicomi
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Vicomi |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | User engagement platform analyzing user emotions for agencies, brands, and publishers. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Analytics, MarTech, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2014 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Vicomi |
|---|---|---|
| Employees | 371 | 2 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Not published |
| LinkedIn followers | 87,340 | 245 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Vicomi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 16/100 |
| Traction | 60/100 | 5/100 |
| Team | 90/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 31/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (27/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 34/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Vicomi |
|---|---|---|
| Hosting | Not detected | Self Managed |
| Analytics | Google Tag Manager | Not detected |
Outbrain vs Vicomi: common questions
Which is better, Outbrain or Vicomi?
On our 0-100 score Outbrain rates higher (63/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Outbrain and Vicomi compare on the numbers?
Outbrain leads on our overall score (63/100 against 16/100), agent readiness (38/100 against 27/100), domain rating (87/100 against 34/100), headcount (371 against 2), LinkedIn following (87,340 against 245).
Read the full Outbrain review and pricing or the Vicomi review and pricing. You can also browse other Outbrain alternatives we track.