Outbrain vs Urbanize
Outbrain vs Urbanize, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Urbanize on 11/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 11/100
- domain rating: 87/100 against 2/100
- headcount: 371 against 2
Urbanize
- agent readiness: 51/100 against 38/100
At a glance
| Measure | Outbrain | Urbanize |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Digital publications covering real estate, architecture, and urban planning news with a hyperlocal focus. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Outdoor, AdTech, Digital Out-of-Home Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2017 |
| Headquarters | New York, United States | Los Angeles, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Outbrain | Urbanize |
|---|---|---|
| Employees | 371 | 2 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Not published |
| LinkedIn followers | 87,340 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Urbanize |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 11/100 |
| Traction | 60/100 | 5/100 |
| Team | 90/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 3/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 2/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Urbanize |
|---|---|---|
| Hosting | Not detected | Linode |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
Outbrain vs Urbanize: common questions
Which is better, Outbrain or Urbanize?
On our 0-100 score Outbrain rates higher (63/100 against 11/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Outbrain and Urbanize compare on the numbers?
Outbrain leads on our overall score (63/100 against 11/100), domain rating (87/100 against 2/100), headcount (371 against 2). Urbanize leads on agent readiness (51/100 against 38/100).
Read the full Outbrain review and pricing or the Urbanize review and pricing. You can also browse other Outbrain alternatives we track.