Outbrain vs Taptica
Outbrain vs Taptica, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Taptica on 47/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 47/100
- domain rating: 87/100 against 54/100
- headcount: 371 against 244
- funding raised: $394M against $53.2M
Taptica
- agent readiness: 45/100 against 38/100
At a glance
| Measure | Outbrain | Taptica |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | A global end-to-end mobile advertising platform and Facebook/Instagram Marketing Partner. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Mobile Marketing, AdTech, Mobile Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2011 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Taptica |
|---|---|---|
| Employees | 371 | 244 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | $53.2M |
| Latest round | Pre-IPO | Post-IPO |
| LinkedIn followers | 87,340 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Taptica |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 47/100 |
| Traction | 60/100 | 59/100 |
| Team | 90/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 16/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Taptica |
|---|---|---|
| Hosting | Not detected | Google Cloud |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4 |
What users say
| Measure | Outbrain | Taptica |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 0 negative across 4 threads |
“I've been invested in Taptica since March (yay, albeit not that much, 400 odd shares). I heard it as a stock tip on share radio. I did my research and I thought, what a great company, look at their customer base, let's do this.”r/UKInvesting
Outbrain vs Taptica: common questions
Which is better, Outbrain or Taptica?
On our 0-100 score Outbrain rates higher (63/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Outbrain and Taptica compare on the numbers?
Outbrain leads on our overall score (63/100 against 47/100), domain rating (87/100 against 54/100), headcount (371 against 244), funding raised ($394M against $53.2M). Taptica leads on agent readiness (45/100 against 38/100).
What do real users say about Outbrain and Taptica?
Taptica: 2 positive and 0 negative mentions across 4 Reddit threads we track, mostly in r/UKInvesting.
Read the full Outbrain review and pricing or the Taptica review and pricing. You can also browse other Outbrain alternatives we track.