Outbrain vs Swayy
Outbrain vs Swayy, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Swayy on 28/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 28/100
- domain rating: 87/100 against 43/100
Swayy
- agent readiness: 53/100 against 38/100
At a glance
| Measure | Outbrain | Swayy |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Swayy is a personalized content curation and management platform for social media. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Advertising, Content, Content Curation |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software |
| Founded | 2006 | 2012 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Swayy |
|---|---|---|
| Employees | 371 | Not published |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Not published |
| LinkedIn followers | 87,340 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Swayy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 28/100 |
| Traction | 60/100 | Not published |
| Team | 90/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 5/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 43/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Swayy |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Next.js |
| Analytics | Google Tag Manager | Microsoft Clarity |
Outbrain vs Swayy: common questions
Which is better, Outbrain or Swayy?
On our 0-100 score Outbrain rates higher (63/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Outbrain and Swayy compare on the numbers?
Outbrain leads on our overall score (63/100 against 28/100), domain rating (87/100 against 43/100). Swayy leads on agent readiness (53/100 against 38/100).
Read the full Outbrain review and pricing or the Swayy review and pricing. You can also browse other Outbrain alternatives we track.