Outbrain vs Supersonic
Outbrain vs Supersonic, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Supersonic on 61/100.
Where each one leads
Outbrain
- funding raised: $394M against $23.2M
Supersonic
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Supersonic |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Supersonic was a mobile advertising technology platform for app developers, offering video and native ads for revenue generation and user acquisition. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Mobile Marketing, Mobile Advertising, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2009 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Supersonic |
|---|---|---|
| Employees | 371 | Not published |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | $23.2M |
| Latest round | Pre-IPO | Series B |
| LinkedIn followers | 87,340 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Supersonic |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 61/100 |
| Traction | 60/100 | 37/100 |
| Team | 90/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 8/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | Not published |
| Domain ratingLink authority, 0-100 | 87/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Supersonic |
|---|---|---|
| Analytics | Google Tag Manager | Not detected |
Outbrain vs Supersonic: common questions
Which is better, Outbrain or Supersonic?
On our 0-100 score Outbrain rates higher (63/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Outbrain and Supersonic compare on the numbers?
Outbrain leads on funding raised ($394M against $23.2M).
Read the full Outbrain review and pricing or the Supersonic review and pricing. You can also browse other Outbrain alternatives we track.