Outbrain vs Spotad
Outbrain vs Spotad, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Spotad on 39/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 39/100
- agent readiness: 38/100 against 28/100
- domain rating: 87/100 against 52/100
- headcount: 371 against 4
- funding raised: $394M against $3.5M
- LinkedIn following: 87,340 against 1,546
Spotad
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Spotad |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Spotad is an AI-powered demand-side platform for real-time mobile ad buying, leveraging machine learning and advertisers' data. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Mobile Marketing, AdTech, Mobile Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2011 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Spotad |
|---|---|---|
| Employees | 371 | 4 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | $3.5M |
| Latest round | Pre-IPO | Series A |
| LinkedIn followers | 87,340 | 1,546 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Spotad |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 39/100 |
| Traction | 60/100 | 40/100 |
| Team | 90/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 36/100 |
| Quality | 65/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (28/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 52/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Spotad |
|---|---|---|
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Outbrain | Spotad |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 1 negative across 1 thread |
“Did we forget about SpotAds and how they sold out Albertans?. I saw this post a few days ago and I want to respond to how important I believe this is.”r/alberta
Outbrain vs Spotad: common questions
Which is better, Outbrain or Spotad?
On our 0-100 score Outbrain rates higher (63/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Outbrain and Spotad compare on the numbers?
Outbrain leads on our overall score (63/100 against 39/100), agent readiness (38/100 against 28/100), domain rating (87/100 against 52/100), headcount (371 against 4), funding raised ($394M against $3.5M), LinkedIn following (87,340 against 1,546).
What do real users say about Outbrain and Spotad?
Spotad: 0 positive and 1 negative mentions across 1 Reddit threads we track, mostly in r/alberta.
Read the full Outbrain review and pricing or the Spotad review and pricing. You can also browse other Outbrain alternatives we track.