Outbrain vs Smart.Bid
Outbrain vs Smart.Bid, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Smart.Bid on 25/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 25/100
- agent readiness: 38/100 against 22/100
- domain rating: 87/100 against 24/100
- headcount: 371 against 15
Smart.Bid
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Smart.Bid |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Performance-first online marketing platform for hyper-targeted advertising across multiple ad platforms. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, AdTech, MarTech, Digital Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2016 |
| Headquarters | New York, United States | Not published |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Outbrain | Smart.Bid |
|---|---|---|
| Employees | 371 | 15 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Bootstrapped |
| LinkedIn followers | 87,340 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Smart.Bid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 25/100 |
| Traction | 60/100 | 12/100 |
| Team | 90/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 9/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 24/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Smart.Bid |
|---|---|---|
| Analytics | Google Tag Manager | Not detected |
Outbrain vs Smart.Bid: common questions
Which is better, Outbrain or Smart.Bid?
On our 0-100 score Outbrain rates higher (63/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Outbrain and Smart.Bid compare on the numbers?
Outbrain leads on our overall score (63/100 against 25/100), agent readiness (38/100 against 22/100), domain rating (87/100 against 24/100), headcount (371 against 15).
Read the full Outbrain review and pricing or the Smart.Bid review and pricing. You can also browse other Outbrain alternatives we track.