Outbrain vs Quigo
Outbrain vs Quigo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Quigo on 53/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 53/100
- funding raised: $394M against $41.5M
Quigo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Quigo |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Contextual advertising network for major media websites, acquired by AOL. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Advanced Targeting, AdTech, Advertising Technology |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2000 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Quigo |
|---|---|---|
| Employees | 371 | Not published |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | $41.5M |
| Latest round | Pre-IPO | Series D |
| LinkedIn followers | 87,340 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Quigo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 53/100 |
| Traction | 60/100 | 38/100 |
| Team | 90/100 | 60/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 30/100 | 11/100 |
| Quality | 65/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | Not published |
| Domain ratingLink authority, 0-100 | 87/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Quigo |
|---|---|---|
| Analytics | Google Tag Manager | Not detected |
Outbrain vs Quigo: common questions
Which is better, Outbrain or Quigo?
On our 0-100 score Outbrain rates higher (63/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Outbrain and Quigo compare on the numbers?
Outbrain leads on our overall score (63/100 against 53/100), funding raised ($394M against $41.5M).
Read the full Outbrain review and pricing or the Quigo review and pricing. You can also browse other Outbrain alternatives we track.