Outbrain vs PubPlus
Outbrain vs PubPlus, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and PubPlus on 27/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 27/100
- agent readiness: 38/100 against 21/100
- domain rating: 87/100 against 27/100
- headcount: 371 against 21
- LinkedIn following: 87,340 against 2,699
PubPlus
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | PubPlus |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Revenue attribution platform for publishers to optimize content distribution and ad revenue. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Revenue Attribution, AdTech, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2016 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | PubPlus |
|---|---|---|
| Employees | 371 | 21 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Not published |
| LinkedIn followers | 87,340 | 2,699 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | PubPlus |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 27/100 |
| Traction | 60/100 | 13/100 |
| Team | 90/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 28/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 27/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | PubPlus |
|---|---|---|
| Analytics | Google Tag Manager | Not detected |
Outbrain vs PubPlus: common questions
Which is better, Outbrain or PubPlus?
On our 0-100 score Outbrain rates higher (63/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Outbrain and PubPlus compare on the numbers?
Outbrain leads on our overall score (63/100 against 27/100), agent readiness (38/100 against 21/100), domain rating (87/100 against 27/100), headcount (371 against 21), LinkedIn following (87,340 against 2,699).
Read the full Outbrain review and pricing or the PubPlus review and pricing. You can also browse other Outbrain alternatives we track.