Outbrain vs Protected Media
Outbrain vs Protected Media, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Protected Media on 35/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 35/100
- domain rating: 87/100 against 63/100
- headcount: 371 against 25
- LinkedIn following: 87,340 against 2,689
Protected Media
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Protected Media |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Protected Media is a global leader in ad fraud prevention and detection, specializing in CTV ad fraud. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Fraud, Advertising, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2014 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Protected Media |
|---|---|---|
| Employees | 371 | 25 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Pre-Seed |
| LinkedIn followers | 87,340 | 2,689 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Protected Media |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 35/100 |
| Traction | 60/100 | 14/100 |
| Team | 90/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 30/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Protected Media |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Not detected |
Outbrain vs Protected Media: common questions
Which is better, Outbrain or Protected Media?
On our 0-100 score Outbrain rates higher (63/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Outbrain and Protected Media compare on the numbers?
Outbrain leads on our overall score (63/100 against 35/100), domain rating (87/100 against 63/100), headcount (371 against 25), LinkedIn following (87,340 against 2,689).
Read the full Outbrain review and pricing or the Protected Media review and pricing. You can also browse other Outbrain alternatives we track.