Outbrain vs PlayAbly
Outbrain vs PlayAbly, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and PlayAbly on 15/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 15/100
- domain rating: 87/100 against 51/100
- headcount: 371 against 6
- LinkedIn following: 87,340 against 2,597
PlayAbly
- agent readiness: 55/100 against 38/100
At a glance
| Measure | Outbrain | PlayAbly |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | AI-powered gamification platform for e-commerce to boost conversions and customer engagement. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Gamified Marketing, E-commerce, MarTech, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2006 | 2021 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | PlayAbly |
|---|---|---|
| Employees | 371 | 6 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Not published |
| LinkedIn followers | 87,340 | 2,597 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | PlayAbly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 15/100 |
| Traction | 60/100 | 8/100 |
| Team | 90/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 20/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 51/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | PlayAbly |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, Microsoft Clarity |
What users say
| Measure | Outbrain | PlayAbly |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 0 negative across 1 thread |
“PlayAbly is a gamification platform that drives deeper customer engagement. Online brands generate excitement and curiosity using our playable ads and onsite games.”r/
Outbrain vs PlayAbly: common questions
Which is better, Outbrain or PlayAbly?
On our 0-100 score Outbrain rates higher (63/100 against 15/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Outbrain and PlayAbly compare on the numbers?
Outbrain leads on our overall score (63/100 against 15/100), domain rating (87/100 against 51/100), headcount (371 against 6), LinkedIn following (87,340 against 2,597). PlayAbly leads on agent readiness (55/100 against 38/100).
What do real users say about Outbrain and PlayAbly?
PlayAbly: 1 positive and 0 negative mentions across 1 Reddit threads we track.
Read the full Outbrain review and pricing or the PlayAbly review and pricing. You can also browse other Outbrain alternatives we track.