Orthogonal vs Zapier
Orthogonal vs Zapier, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Orthogonal is on 52/100 and Zapier on 77/100.
Where each one leads
Orthogonal
Leads on none of the measures we hold for both companies.
Zapier
- our overall score: 77/100 against 52/100
- agent readiness: 71/100 against 34/100
- domain rating: 91/100 against 42/100
- headcount: 1,447 against 5
- funding raised: $1.3B against $12.0M
- LinkedIn following: 360,432 against 2,247
At a glance
| Measure | Orthogonal | Zapier |
|---|---|---|
| What it is | Agentic Payments for APIs | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Artificial Intelligence, Crypto / Web3, Payments, API | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | API | Platform |
| Founded | 2025 | 2011 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Orthogonal | Zapier |
|---|---|---|
| Employees | 5 | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | $12.0M | $1.3B |
| Latest round | Seed | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 2,247 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Orthogonal | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 77/100 |
| Traction | 43/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 15/100 | 20/100 |
| Search visibility | 31/100 | 66/100 |
| Quality | 58/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 42/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Orthogonal | Zapier |
|---|---|---|
| Hosting | Vercel | Vercel |
| CDN | Vercel | Vercel |
| Frameworks | Next.js, Tailwind CSS | Next.js |
| Analytics | Google Analytics 4 | Google Tag Manager |
| Support stack | Not detected | Zendesk |
| Agentic commerceMachine-readable checkout or agent payment rails | X402 | Not detected |
What users say
| Measure | Orthogonal | Zapier |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Orthogonal vs Zapier: common questions
Which is better, Orthogonal or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Orthogonal and Zapier compare on the numbers?
Zapier leads on our overall score (77/100 against 52/100), agent readiness (71/100 against 34/100), domain rating (91/100 against 42/100), headcount (1,447 against 5), funding raised ($1.3B against $12.0M), LinkedIn following (360,432 against 2,247).
Read the full Orthogonal review and pricing or the Zapier review and pricing. You can also browse other Orthogonal alternatives we track.