Oolo vs Outbrain
Oolo vs Outbrain, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Oolo is on 54/100 and Outbrain on 63/100.
Where each one leads
Oolo
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 54/100
- agent readiness: 38/100 against 22/100
- domain rating: 87/100 against 24/100
- headcount: 371 against 9
- funding raised: $394M against $6.0M
- LinkedIn following: 87,340 against 5,134
At a glance
| Measure | Oolo | Outbrain |
|---|---|---|
| What it is | Provides round-the-clock business observability for app developers and digital publishers. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Content, Revenue, Media | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2006 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Oolo | Outbrain |
|---|---|---|
| Employees | 9 | 371 |
| Headcount growthLast 12 months | -27.2% | -29.7% |
| Total funding | $6.0M | $394M |
| Latest round | Series A | Pre-IPO |
| LinkedIn followers | 5,134 | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Oolo | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 63/100 |
| Traction | 12/100 | 60/100 |
| Team | Not published | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 67/100 | 30/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 24/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Oolo | Outbrain |
|---|---|---|
| Analytics | Not detected | Google Tag Manager |
Oolo vs Outbrain: common questions
Which is better, Oolo or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Oolo and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 54/100), agent readiness (38/100 against 22/100), domain rating (87/100 against 24/100), headcount (371 against 9), funding raised ($394M against $6.0M), LinkedIn following (87,340 against 5,134).
Read the full Oolo review and pricing or the Outbrain review and pricing. You can also browse other Oolo alternatives we track.