Onspota vs Placer.ai
Onspota vs Placer.ai, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Onspota is on 23/100 and Placer.ai on 76/100.
Where each one leads
Onspota
Leads on none of the measures we hold for both companies.
Placer.ai
- our overall score: 76/100 against 23/100
- agent readiness: 46/100 against 22/100
- domain rating: 74/100 against 1/100
- headcount: 634 against 2
- headcount growth: +1.8% against -11.5%
- LinkedIn following: 49,119 against 33
At a glance
| Measure | Onspota | Placer.ai |
|---|---|---|
| What it is | Proximity marketing platform using AI and machine learning to connect digital and physical retail experiences. | Placer.ai is a location analytics platform that provides foot traffic data and consumer behavior insights for retailers, commercial real estate, and other businesses. |
| Category | Retail, Marketing, RetailTech, MarTech | Retail, GPS, Location Intelligence, Government |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2017 | 2014 |
| Headquarters | Tel Aviv, Israel | Los Altos, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Onspota | Placer.ai |
|---|---|---|
| Employees | 2 | 634 |
| Headcount growthLast 12 months | -11.5% | +1.8% |
| Total funding | Not published | $241M |
| Latest round | Bootstrapped | Series D |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 33 | 49,119 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Onspota | Placer.ai |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 76/100 |
| Traction | 5/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 22/100 | 66/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Onspota | Placer.ai |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Onspota vs Placer.ai: common questions
Which is better, Onspota or Placer.ai?
On our 0-100 score Placer.ai rates higher (76/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Onspota and Placer.ai compare on the numbers?
Placer.ai leads on our overall score (76/100 against 23/100), agent readiness (46/100 against 22/100), domain rating (74/100 against 1/100), headcount (634 against 2), headcount growth (+1.8% against -11.5%), LinkedIn following (49,119 against 33).
Read the full Onspota review and pricing or the Placer.ai review and pricing. You can also browse other Onspota alternatives we track.