OMERS vs Quilter
OMERS vs Quilter, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: OMERS is on 28/100 and Quilter on 50/100.
Where each one leads
OMERS
- agent readiness: 62/100 against 38/100
Quilter
- our overall score: 50/100 against 28/100
- domain rating: 75/100 against 66/100
- funding raised: $725M against $105M
At a glance
| Measure | OMERS | Quilter |
|---|---|---|
| What it is | One of Canada's largest defined benefit pension plans for Ontario municipal employees. | Financial planning and investment management platform for individuals and financial advisors. |
| Category | Pension Fund, Investment Management, Financial Services, Retirement Planning | Fintech, Wealth Management, Investment Management, Retirement Planning |
| Sells toBusiness model | B2B | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2011 | 2007 |
| Headquarters | Toronto, Canada | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | OMERS | Quilter |
|---|---|---|
| Employees | 1,681 | Not published |
| Headcount growthLast 12 months | +2.9% | Not published |
| Total funding | $105M | $725M |
| Latest round | Series D | Series A |
| LinkedIn followers | 88,310 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | OMERS | Quilter |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 28/100 | 50/100 |
| Traction | 60/100 | Not published |
| Team | 10/100 | Not published |
| Search visibility | 36/100 | 2/100 |
| Quality | 15/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (62/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 66/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | OMERS | Quilter |
|---|---|---|
| Hosting | Azure | Not detected |
| CDN | Not detected | Cloudflare |
| Frameworks | Next.js, Bootstrap | Not detected |
| Analytics | Not detected | Google Tag Manager |
OMERS vs Quilter: common questions
Which is better, OMERS or Quilter?
On our 0-100 score Quilter rates higher (50/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do OMERS and Quilter compare on the numbers?
OMERS leads on agent readiness (62/100 against 38/100). Quilter leads on our overall score (50/100 against 28/100), domain rating (75/100 against 66/100), funding raised ($725M against $105M).
Read the full OMERS review and pricing or the Quilter review and pricing. You can also browse other OMERS alternatives we track.