Olo vs Toast
Olo vs Toast, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Olo is on 48/100 and Toast on 66/100.
Where each one leads
Olo
- agent readiness: 48/100 against 25/100
Toast
- our overall score: 66/100 against 48/100
- domain rating: 92/100 against 79/100
- headcount: 5,000 against 500
- funding raised: $1.4B against $185M
At a glance
| Measure | Olo | Toast |
|---|---|---|
| What it is | Olo provides an open SaaS platform for restaurants to manage digital ordering and delivery operations. | Cloud-based restaurant management and POS platform serving over 120,000 restaurants across the US. |
| Category | Restaurant Tech, FoodTech, Digital Ordering, SaaS | Restaurant Tech, POS Systems, FoodTech, Restaurant Management |
| Sells toBusiness model | B2B | B2B SaaS |
| Offering | Software | Platform |
| Founded | 2005 | 2012 |
| Headquarters | New York, United States | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Olo | Toast |
|---|---|---|
| Employees | 500 | 5,000 |
| Total funding | $185M | $1.4B |
| Latest round | Post-IPO Equity | IPO |
| LinkedIn followers | Not published | 307,497 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Olo | Toast |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 66/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | Not published |
| Search visibility | 11/100 | 47/100 |
| Quality | 55/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Olo | Toast |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| Analytics | Google Tag Manager, Microsoft Clarity | Not detected |
Olo vs Toast: common questions
Which is better, Olo or Toast?
On our 0-100 score Toast rates higher (66/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Olo and Toast compare on the numbers?
Olo leads on agent readiness (48/100 against 25/100). Toast leads on our overall score (66/100 against 48/100), domain rating (92/100 against 79/100), headcount (5,000 against 500), funding raised ($1.4B against $185M).
Read the full Olo review and pricing or the Toast review and pricing. You can also browse other Olo alternatives we track.