Oddity vs Ulta Beauty
Oddity vs Ulta Beauty, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Oddity is on 41/100 and Ulta Beauty on 25/100.
Where each one leads
Oddity
- our overall score: 41/100 against 25/100
- funding raised: $507M against $11.5M
Ulta Beauty
- agent readiness: 37/100 against 25/100
- domain rating: 83/100 against 41/100
At a glance
| Measure | Oddity | Ulta Beauty |
|---|---|---|
| What it is | Oddity is a technology company transforming global beauty and wellness with AI-guided molecular discovery and a proprietary platform. | Largest beauty retailer in the U.S. offering a wide range of cosmetics, skincare, haircare, and fragrance, with in-store salon services. |
| Category | Beauty Tech, Wellness Tech, E-commerce, Direct-to-Consumer | Retail, E-commerce, Beauty, Cosmetics |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Marketplace | services | platform |
| Founded | 2013 | 1990 |
| Headquarters | New York, United States | Bolingbrook, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Oddity | Ulta Beauty |
|---|---|---|
| Total funding | $507M | $11.5M |
| Latest round | IPO | Venture Capital |
| Valuation | $1.7B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Oddity | Ulta Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 25/100 |
| Traction | 40/100 | 35/100 |
| Team | 40/100 | 70/100 |
| Search visibility | 8/100 | 11/100 |
| Quality | 45/100 | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 41/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Oddity | Ulta Beauty |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Ghost |
Oddity vs Ulta Beauty: common questions
Which is better, Oddity or Ulta Beauty?
On our 0-100 score Oddity rates higher (41/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Oddity and Ulta Beauty compare on the numbers?
Oddity leads on our overall score (41/100 against 25/100), funding raised ($507M against $11.5M). Ulta Beauty leads on agent readiness (37/100 against 25/100), domain rating (83/100 against 41/100).
Read the full Oddity review and pricing or the Ulta Beauty review and pricing. You can also browse other Oddity alternatives we track.