Obligo vs Sure
Obligo vs Sure, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Obligo is on 63/100 and Sure on 61/100.
Where each one leads
Obligo
- domain rating: 70/100 against 61/100
Sure
- headcount: 468 against 89
- funding raised: $126M against $92.5M
- LinkedIn following: 9,581 against 7,372
At a glance
| Measure | Obligo | Sure |
|---|---|---|
| What it is | Fintech platform that eliminates security deposits for renters and landlords using open banking. | An embedded insurance technology company powering digital insurance programs for global brands and carriers. |
| Category | Fintech, Open Banking, Rental, Underwriting | InsurTech, Fintech, Embedded Finance, API Platform |
| Sells toBusiness model | B2B, B2C | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2015 |
| Headquarters | New York, United States | Dallas, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Obligo | Sure |
|---|---|---|
| Employees | 89 | 468 |
| Headcount growthLast 12 months | +14.7% | Not published |
| Total funding | $92.5M | $126M |
| Latest round | Series C | Series C |
| Valuation | Not published | $550M |
| LinkedIn followers | 7,372 | 9,581 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Obligo | Sure |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 61/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 28/100 | 36/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Obligo | Sure |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Google Analytics 4 |
Obligo vs Sure: common questions
Which is better, Obligo or Sure?
On our 0-100 score Obligo rates higher (63/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Obligo and Sure compare on the numbers?
Obligo leads on domain rating (70/100 against 61/100). Sure leads on headcount (468 against 89), funding raised ($126M against $92.5M), LinkedIn following (9,581 against 7,372).
Read the full Obligo review and pricing or the Sure review and pricing. You can also browse other Obligo alternatives we track.