Oatly vs The Real Cereal Company
Oatly vs The Real Cereal Company, compared side by side on 8 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Oatly is on 48/100 and The Real Cereal Company on 15/100.
Where each one leads
Oatly
- our overall score: 48/100 against 15/100
The Real Cereal Company
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Oatly | The Real Cereal Company |
|---|---|---|
| What it is | Oatly is a Swedish food company that produces oat-based dairy alternatives, including oat milk. | Healthy, delicious, and sustainable cereals made with real ingredients. |
| Category | FoodTech, Dairy Alternatives, Plant-Based Foods, Sustainable Food | FoodTech, Consumer Packaged Goods, Health & Wellness, Sustainable Food |
| Sells toBusiness model | B2C | B2C |
| Offering | Food & beverage | Software |
| Founded | 1994 | 2021 |
| Headquarters | Malmö, Sweden | London, United Kingdom |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Oatly | The Real Cereal Company |
|---|---|---|
| Employees | Not published | 5 |
| Total funding | $301M | Not published |
| Latest round | Not published | Bootstrapped |
| Valuation | $10 | Not published |
| LinkedIn followers | Not published | 3,042 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Oatly | The Real Cereal Company |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 15/100 |
| Traction | 40/100 | Not published |
| Team | 60/100 | Not published |
| Search visibility | 2/100 | Not published |
| Quality | 55/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | Not published |
| Domain ratingLink authority, 0-100 | 77/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Oatly | The Real Cereal Company |
|---|---|---|
| Hosting | Azure | Not detected |
| Frameworks | Next.js | Not detected |
| Support stack | Freshdesk | Not detected |
Oatly vs The Real Cereal Company: common questions
Which is better, Oatly or The Real Cereal Company?
On our 0-100 score Oatly rates higher (48/100 against 15/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 8 data points above: read the rows that match what you are buying for.
How do Oatly and The Real Cereal Company compare on the numbers?
Oatly leads on our overall score (48/100 against 15/100).
Read the full Oatly review and pricing or the The Real Cereal Company review and pricing. You can also browse other Oatly alternatives we track.