NYX Cosmetics vs SUGAR Cosmetics
NYX Cosmetics vs SUGAR Cosmetics, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: NYX Cosmetics is on 9/100 and SUGAR Cosmetics on 49/100.
Where each one leads
NYX Cosmetics
- domain rating: 73/100 against 55/100
SUGAR Cosmetics
- our overall score: 49/100 against 9/100
- agent readiness: 59/100 against 34/100
At a glance
| Measure | NYX Cosmetics | SUGAR Cosmetics |
|---|---|---|
| What it is | NYX Professional Makeup is a global beauty brand offering a wide range of high-quality, professional-grade makeup products. | Direct-to-consumer beauty brand offering a wide range of makeup and skincare products. |
| Category | Beauty, Cosmetics, Consumer Goods, E-commerce | Beauty, Cosmetics, Skincare, Direct-to-Consumer |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Consumer goods |
| Founded | Not published | 2012 |
| Headquarters | El Segundo, United States | Mumbai, India |
| Status | Active | Active |
Size, funding and growth
| Measure | NYX Cosmetics | SUGAR Cosmetics |
|---|---|---|
| Total funding | Not published | $133M |
| Latest round | Not published | Series D |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | NYX Cosmetics | SUGAR Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 9/100 | 49/100 |
| Traction | Not published | 40/100 |
| Search visibility | 14/100 | 16/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 55/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | NYX Cosmetics | SUGAR Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Shopify |
| Analytics | Not detected | Google Analytics 4 |
What users say
| Measure | NYX Cosmetics | SUGAR Cosmetics |
|---|---|---|
| Reddit sentimentThreads we track | 6 positive, 0 negative across 6 threads | Not published |
“NYX Cosmetics was kind enough to let us show off their new lipsticks - NYX Macarons. Review + Swatches!.”r/MakeupAddiction
NYX Cosmetics vs SUGAR Cosmetics: common questions
Which is better, NYX Cosmetics or SUGAR Cosmetics?
On our 0-100 score SUGAR Cosmetics rates higher (49/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do NYX Cosmetics and SUGAR Cosmetics compare on the numbers?
NYX Cosmetics leads on domain rating (73/100 against 55/100). SUGAR Cosmetics leads on our overall score (49/100 against 9/100), agent readiness (59/100 against 34/100).
What do real users say about NYX Cosmetics and SUGAR Cosmetics?
NYX Cosmetics: 6 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/MakeupAddiction.
Read the full NYX Cosmetics review and pricing or the SUGAR Cosmetics review and pricing. You can also browse other NYX Cosmetics alternatives we track.