Nuvemshop vs Tray
Nuvemshop vs Tray, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nuvemshop is on 71/100 and Tray on 63/100.
Where each one leads
Nuvemshop
- our overall score: 71/100 against 63/100
- agent readiness: 60/100 against 48/100
- headcount: 1,017 against 140
- LinkedIn following: 183,553 against 23,494
Tray
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Nuvemshop | Tray |
|---|---|---|
| What it is | Nuvemshop is a leading e-commerce platform empowering businesses in Latin America to create and manage online stores. | Tray.ai is the AI-native enterprise iPaaS for building AI agents, governing Model Context Protocol (MCP), and integrating 700+ apps — orchestration for data… |
| Category | E-commerce, Marketplace, RetailTech, SaaS | Integration Platform, Workflow Automation, API Platform, Business Process Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2012 |
| Headquarters | Buenos Aires, Argentina | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Nuvemshop | Tray |
|---|---|---|
| Employees | 1,017 | 140 |
| Headcount growthLast 12 months | +34.1% | Not published |
| Total funding | $625M | Not published |
| Latest round | Series E | Not published |
| Valuation | $3.1B | Not published |
| LinkedIn followers | 183,553 | 23,494 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nuvemshop | Tray |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 63/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 36/100 |
| Community | 8/100 | Not published |
| Search visibility | 54/100 | 79/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nuvemshop | Tray |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Not detected | Ghost |
| Frameworks | Not detected | Astro, Tailwind CSS |
| Payments | Not detected | Apple PAY |
| Analytics | Not detected | Segment |
| Support stack | HubSpot | Not detected |
Nuvemshop vs Tray: common questions
Which is better, Nuvemshop or Tray?
On our 0-100 score Nuvemshop rates higher (71/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Nuvemshop and Tray compare on the numbers?
Nuvemshop leads on our overall score (71/100 against 63/100), agent readiness (60/100 against 48/100), headcount (1,017 against 140), LinkedIn following (183,553 against 23,494).
Read the full Nuvemshop review and pricing or the Tray review and pricing. You can also browse other Nuvemshop alternatives we track.