Novu vs SendGrid
Novu vs SendGrid, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Novu is on 48/100 and SendGrid on 70/100.
Where each one leads
Novu
- agent readiness: 70/100 against 48/100
SendGrid
- our overall score: 70/100 against 48/100
- domain rating: 91/100 against 71/100
- headcount: 6,600 against 26
- headcount growth: +1.4% against -5.5%
- funding raised: $79.8M against $6.6M
- LinkedIn following: 499,928 against 2,614
At a glance
| Measure | Novu | SendGrid |
|---|---|---|
| What it is | Open-source notification infrastructure for developers, empowering the community. | Cloud-based email delivery platform for transactional and marketing emails. |
| Category | Enterprise, Development, Developer Tools, Open Source | Communication APIs, Email API, Marketing Automation, Transactional Email |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2009 |
| Headquarters | Tel Aviv, Israel | Denver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Novu | SendGrid |
|---|---|---|
| Employees | 26 | 6,600 |
| Headcount growthLast 12 months | -5.5% | +1.4% |
| Total funding | $6.6M | $79.8M |
| Latest round | Seed | Series D |
| LinkedIn followers | 2,614 | 499,928 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Novu | SendGrid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 70/100 |
| Traction | 48/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 33/100 | 46/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | B (70/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Novu | SendGrid |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Plausible | Google Tag Manager, Segment |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Novu vs SendGrid: common questions
Which is better, Novu or SendGrid?
On our 0-100 score SendGrid rates higher (70/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Novu and SendGrid compare on the numbers?
Novu leads on agent readiness (70/100 against 48/100). SendGrid leads on our overall score (70/100 against 48/100), domain rating (91/100 against 71/100), headcount (6,600 against 26), headcount growth (+1.4% against -5.5%), funding raised ($79.8M against $6.6M), LinkedIn following (499,928 against 2,614).
Read the full Novu review and pricing or the SendGrid review and pricing. You can also browse other Novu alternatives we track.