NOV vs Reco
NOV vs Reco, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: NOV is on 37/100 and Reco on 65/100.
Where each one leads
NOV
- LinkedIn following: 986,753 against 17,359
Reco
- our overall score: 65/100 against 37/100
- agent readiness: 48/100 against 42/100
At a glance
| Measure | NOV | Reco |
|---|---|---|
| What it is | Securing enterprise identity by addressing the blind spot after MFA. | Identity-first SaaS security platform for discovering and controlling SaaS applications, identities, and data. |
| Category | Cybersecurity, Identity and Access Management (IAM), Identity & Access Management, Threat Detection | Cybersecurity, SaaS Security, Cloud Security, Identity & Access Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2022 | 2020 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | NOV | Reco |
|---|---|---|
| Employees | Not published | 185 |
| Headcount growthLast 12 months | Not published | +88.4% |
| Total funding | Not published | $123M |
| Latest round | Not published | Series B |
| LinkedIn followers | 986,753 | 17,359 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | NOV | Reco |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 65/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 22/100 | 56/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 68/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | NOV | Reco |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
NOV vs Reco: common questions
Which is better, NOV or Reco?
On our 0-100 score Reco rates higher (65/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do NOV and Reco compare on the numbers?
NOV leads on LinkedIn following (986,753 against 17,359). Reco leads on our overall score (65/100 against 37/100), agent readiness (48/100 against 42/100).
Read the full NOV review and pricing or the Reco review and pricing. You can also browse other NOV alternatives we track.

