Notion Labs vs Sparkles
Notion Labs vs Sparkles, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Notion Labs is on 67/100 and Sparkles on 34/100.
Where each one leads
Notion Labs
- our overall score: 67/100 against 34/100
- domain rating: 89/100 against 26/100
- headcount: 5,835 against 1
Sparkles
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Notion Labs | Sparkles |
|---|---|---|
| What it is | AI assistant integrated into Notion for writing, summarizing, brainstorming, and streamlining workflows within the workspace. | Make everyone on your team an engineer |
| Category | AI, SaaS, Productivity, Collaboration | Developer Tools, Productivity |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2016 | 2025 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Notion Labs | Sparkles |
|---|---|---|
| Employees | 5,835 | 1 |
| Total funding | $525M | Not published |
| Latest round | Series E | Not published |
| Valuation | $12B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Notion Labs | Sparkles |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 34/100 |
| Traction | 60/100 | 3/100 |
| Team | 60/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 24/100 | 13/100 |
| Quality | 86/100 | 40/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 26/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Notion Labs | Sparkles |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Not detected |
| Frameworks | Next.js, Tailwind CSS | Sveltekit, Svelte, Tailwind CSS |
| Analytics | Not detected | PostHog |
Notion Labs vs Sparkles: common questions
Which is better, Notion Labs or Sparkles?
On our 0-100 score Notion Labs rates higher (67/100 against 34/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Notion Labs and Sparkles compare on the numbers?
Notion Labs leads on our overall score (67/100 against 34/100), domain rating (89/100 against 26/100), headcount (5,835 against 1).
Read the full Notion Labs review and pricing or the Sparkles review and pricing. You can also browse other Notion Labs alternatives we track.