Notch Insurance vs Upsie
Notch Insurance vs Upsie, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Notch Insurance is on 41/100 and Upsie on 41/100.
Where each one leads
Notch Insurance
- agent readiness: 53/100 against 37/100
- domain rating: 55/100 against 37/100
- funding raised: $30.0M against $5.0M
Upsie
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Notch Insurance | Upsie |
|---|---|---|
| What it is | Insurtech building modern insurance products for the digital economy. | Extended warranty startup |
| Category | Insurance, Fintech, InsurTech, Embedded Finance | Insurance, Consumer Electronics, E-commerce, InsurTech |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Services |
| Founded | 2021 | 2014 |
| Headquarters | New York, United States | St. Paul, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Notch Insurance | Upsie |
|---|---|---|
| Employees | 58 | Not published |
| Headcount growthLast 12 months | +306.5% | Not published |
| Total funding | $30.0M | $5.0M |
| Latest round | early-stage | Seed |
| LinkedIn followers | 6,644 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Notch Insurance | Upsie |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 41/100 |
| Traction | 55/100 | 33/100 |
| Search visibility | 29/100 | 12/100 |
| Quality | 45/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 55/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Notch Insurance | Upsie |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Bootstrap |
| Payments | Not detected | Stripe |
| Analytics | Google Analytics 4, Linkedin Insight | Google Analytics 4, Google Tag Manager, PostHog |
| Support stack | Not detected | Zendesk |
Notch Insurance vs Upsie: common questions
Which is better, Notch Insurance or Upsie?
Both score the same on our 0-100 rating, so the choice comes down to the 17 data points in the tables above rather than overall company strength.
How do Notch Insurance and Upsie compare on the numbers?
Notch Insurance leads on agent readiness (53/100 against 37/100), domain rating (55/100 against 37/100), funding raised ($30.0M against $5.0M).
Read the full Notch Insurance review and pricing or the Upsie review and pricing. You can also browse other Notch Insurance alternatives we track.

