Notch Insurance vs Setoo
Notch Insurance vs Setoo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Notch Insurance is on 41/100 and Setoo on 49/100.
Where each one leads
Notch Insurance
- agent readiness: 53/100 against 21/100
- domain rating: 55/100 against 30/100
- funding raised: $30.0M against $9.3M
Setoo
- our overall score: 49/100 against 41/100
At a glance
| Measure | Notch Insurance | Setoo |
|---|---|---|
| What it is | Insurtech building modern insurance products for the digital economy. | Setoo provides a platform for e-businesses to create and distribute personalized parametric and traditional insurance products. |
| Category | Insurance, Fintech, InsurTech, Embedded Finance | Fintech, Insurance, InsurTech, Parametric Insurance |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | Software |
| Founded | 2021 | 2016 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Notch Insurance | Setoo |
|---|---|---|
| Employees | 58 | Not published |
| Headcount growthLast 12 months | +306.5% | Not published |
| Total funding | $30.0M | $9.3M |
| Latest round | early-stage | Series A |
| LinkedIn followers | 6,644 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Notch Insurance | Setoo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 49/100 |
| Traction | 55/100 | 35/100 |
| Team | Not published | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 29/100 | 15/100 |
| Quality | 45/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 55/100 | 30/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Notch Insurance | Setoo |
|---|---|---|
| Hosting | Not detected | Hetzner |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Analytics | Google Analytics 4, Linkedin Insight | Not detected |
Notch Insurance vs Setoo: common questions
Which is better, Notch Insurance or Setoo?
On our 0-100 score Setoo rates higher (49/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Notch Insurance and Setoo compare on the numbers?
Notch Insurance leads on agent readiness (53/100 against 21/100), domain rating (55/100 against 30/100), funding raised ($30.0M against $9.3M). Setoo leads on our overall score (49/100 against 41/100).
Read the full Notch Insurance review and pricing or the Setoo review and pricing. You can also browse other Notch Insurance alternatives we track.

