Northmarq vs Zillow
Northmarq vs Zillow, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Northmarq is on 11/100 and Zillow on 70/100.
Where each one leads
Northmarq
- agent readiness: 46/100 against 36/100
Zillow
- our overall score: 70/100 against 11/100
- domain rating: 92/100 against 59/100
- headcount: 9,954 against 600
At a glance
| Measure | Northmarq | Zillow |
|---|---|---|
| What it is | A leading capital markets provider for commercial real estate. | Real estate marketplace |
| Category | Real Estate, Financial Services | Real Estate, Internet, Software, Data |
| Sells toBusiness model | B2B | B2C |
| Offering | Services | Marketplace |
| Founded | 1999 | 2006 |
| Headquarters | Minneapolis, USA | Seattle, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Northmarq | Zillow |
|---|---|---|
| Employees | 600 | 9,954 |
| Total funding | Not published | $134M |
| Latest round | Not published | Series C |
| Valuation | $277M | $1.1B |
| LinkedIn followers | Not published | 533,258 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Northmarq | Zillow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 11/100 | 70/100 |
| Traction | 20/100 | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 9/100 | 44/100 |
| Quality | Not published | 88/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Northmarq | Zillow |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Microsoft Clarity | Not detected |
| Support stack | HubSpot | Not detected |
Northmarq vs Zillow: common questions
Which is better, Northmarq or Zillow?
On our 0-100 score Zillow rates higher (70/100 against 11/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Northmarq and Zillow compare on the numbers?
Northmarq leads on agent readiness (46/100 against 36/100). Zillow leads on our overall score (70/100 against 11/100), domain rating (92/100 against 59/100), headcount (9,954 against 600).
Read the full Northmarq review and pricing or the Zillow review and pricing. You can also browse other Northmarq alternatives we track.

