Nexstar Media vs Sinclair Broadcast Group
Nexstar Media vs Sinclair Broadcast Group, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nexstar Media is on 33/100 and Sinclair Broadcast Group on 21/100.
Where each one leads
Nexstar Media
- our overall score: 33/100 against 21/100
- agent readiness: 48/100 against 42/100
- headcount: 13,000 against 5,191
Sinclair Broadcast Group
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Nexstar Media | Sinclair Broadcast Group |
|---|---|---|
| What it is | A leading diversified media company. | A diversified media company operating and providing services to television stations and digital platforms across the United States. |
| Category | Media, Broadcasting, Digital Media, Advertising | Media Company, Broadcast Media, Television Broadcasting, Local News |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Services |
| Founded | 1996 | 1986 |
| Headquarters | Irving, USA | Cockeysville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Nexstar Media | Sinclair Broadcast Group |
|---|---|---|
| Employees | 13,000 | 5,191 |
| Total funding | $2.5M | Not published |
| Valuation | $1.1B | Not published |
| LinkedIn followers | Not published | 78,744 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nexstar Media | Sinclair Broadcast Group |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 33/100 | 21/100 |
| Traction | 52/100 | 20/100 |
| Team | 30/100 | Not published |
| Search visibility | 4/100 | 22/100 |
| Quality | 30/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nexstar Media | Sinclair Broadcast Group |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Jquery, Bootstrap |
| Analytics | Google Tag Manager, Jetpack Stats | Google Analytics 4 |
Nexstar Media vs Sinclair Broadcast Group: common questions
Which is better, Nexstar Media or Sinclair Broadcast Group?
On our 0-100 score Nexstar Media rates higher (33/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Nexstar Media and Sinclair Broadcast Group compare on the numbers?
Nexstar Media leads on our overall score (33/100 against 21/100), agent readiness (48/100 against 42/100), headcount (13,000 against 5,191).
Read the full Nexstar Media review and pricing or the Sinclair Broadcast Group review and pricing. You can also browse other Nexstar Media alternatives we track.