Nexite vs Supersmart
Nexite vs Supersmart, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nexite is on 58/100 and Supersmart on 53/100.
Where each one leads
Nexite
- our overall score: 58/100 against 53/100
- agent readiness: 50/100 against 36/100
- domain rating: 38/100 against 26/100
- headcount: 70 against 31
- headcount growth: -1.4% against -9.5%
- funding raised: $67.0M against $35.0M
- LinkedIn following: 8,056 against 3,226
Supersmart
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Nexite | Supersmart |
|---|---|---|
| What it is | Nexite transforms passive merchandise into active digital communicators for retailers, providing real-time data. | Supersmart provides AI-driven automated checkout and plug-and-play solutions for brick-and-mortar retailers, transforming stores into frictionless digital experiences. |
| Category | Retail, Radio Frequency Identification (RFID), Indoor, Self-Checkout | Retail, Basket IoT, RetailTech, Computer Vision |
| Sells toBusiness model | B2B | B2B |
| Offering | Software, Hardware | Software, Hardware |
| Founded | 2017 | 2014 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Nexite | Supersmart |
|---|---|---|
| Employees | 70 | 31 |
| Headcount growthLast 12 months | -1.4% | -9.5% |
| Total funding | $67.0M | $35.0M |
| Latest round | Series C | Series B |
| LinkedIn followers | 8,056 | 3,226 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nexite | Supersmart |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 53/100 |
| Traction | 58/100 | 53/100 |
| Team | 70/100 | 40/100 |
| Search visibility | 41/100 | 33/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 38/100 | 26/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nexite | Supersmart |
|---|---|---|
| Hosting | Google Cloud | Self Managed |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Analytics 4 |
Nexite vs Supersmart: common questions
Which is better, Nexite or Supersmart?
On our 0-100 score Nexite rates higher (58/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Nexite and Supersmart compare on the numbers?
Nexite leads on our overall score (58/100 against 53/100), agent readiness (50/100 against 36/100), domain rating (38/100 against 26/100), headcount (70 against 31), headcount growth (-1.4% against -9.5%), funding raised ($67.0M against $35.0M), LinkedIn following (8,056 against 3,226).
Read the full Nexite review and pricing or the Supersmart review and pricing. You can also browse other Nexite alternatives we track.

